Abby McErlane
Bachelor of Design (Communication)


lanestudio.nz @a.m_digital_


Lane Journal / Lane Studio

Who am i, really?

This is a question I often reflect on as an adult student and Mum. Lane Jour- nal is a tool designed to counteract an over-stimulating and confusing infor- mation age. Lane was born from my experiences with a clinical psychologist. Powerful questions helped me to under- stand who I was for the first time and what my core values are, why I make the choices I do and what lies behind my belief system. I wanted to create something OFFLINE and share a snip- pet of my Q & A experience — a journal to incorporate into daily lives, a space for self-discovery for someone’s own unique Lane. My aim is to merge design, wellbeing and accessibility in ways that feel simple. My goal is to underwhelm in the visual design to provide space for thought and reflection for those poten- tially overwhelming questions.

Photo Credit: Abby McErlane