HIVEMIND Clothing

HIVEMIND Clothing is built for the tiny workforce that is responsible for keeping the planet growing. Taking inspiration from the humble honeybees, HIVEMIND embraces the idea of being a collective, working together for the greater good and hoping to show what can be achieved when we all collaborate. The goal of this brand is to shed light on the hidden alien world of insects and inspire the public to help improve the biodiversity of our planet, one backyard at a time. Throughout my life and my design journey, nature has been my biggest source of inspiration. I want my designs to show people the beauty of their insect neighbours and help them understand their importance. Using my unique position as a designer to educate and inform the public in a way that is fun, humorous and meaningful, all of which are aspects I try to incorporate into all my designs.