Fluid Café Rebrand & Packaging

There are two mottos which underpin my approach as a designer; never shy away from a challenge, and always be determined to have fun along the way. Embracing that, I took on the task of rebranding Fluid Café. I developed thoughtful packaging for this café, as well as its neighbouring store, Campus Wonderful, with a nod to its rich history. Collaborating closely with my client, we developed a refreshed visual identity for Fluid, supported by cohesive packaging that brings the café’s new personality
to life.

To complement this, ‘Lollies Cookie Boxes’ were designed as a signature product within the café, capturing the simple joy and positivity that comes from sharing cookies. The packaging is not only functional, but also proudly reflects the brands values of community, authenticity, craft and connectivity. This opportunity allowed me to step outside my comfort zone and approach design through a new lens.

Photographers — Jenna Peat & Lulu McIver