Lucinda McMeeken

Beauty is in the eye of the designer. Or should I say, a “good” designer. Beauty for me is a fresh white page with a one-worded message in Helvetica bold. That’s communication. I act upon the movement that is minimalism, where work is stripped back to its sexy fundamental features and less is always more.
I hope that one day the universe will be filtered from sloppy design and illegal type crimes. Not until that day will we ever attain world peace.