Let’s get straight to the point: my true love is branding design. I am fascinated with the psychology and logic that goes into creating a brand that is perfectly suited to a client, and their target market. Logo design is my favourite aspect of branding design. If a business is a human body, the logo is the face. It is what people will see first, judge first, and remember. My secondary loves include magazine and book layout design, typography, and web design. I am also interested in advertisement, and one day would love to further explore this area of design.
I really back the statement ‘less is more’ and this is the way I design. I design creative, clean and polished, and have never used Comic Sans. True story.