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27 Oct 2013
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Tara Voice

Let’s get straight to the point: my true love is branding design. I am fascinated with the psychology and logic that goes into creating a brand that is perfectly suited to a client, and their target market. Logo design is my favourite aspect of branding design. If a business is a human body, the logo is the face. It is what people will see first, judge first, and remember. My secondary loves include magazine and book layout design, typography, and web design. I am also interested in advertisement, and one day would love to further explore this area of design.

I really back the statement ‘less is more’ and this is the way I design. I design creative, clean and polished, and have never used Comic Sans. True story.

tara_munro-voice


27 Oct 2013
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Melissa Hooper

As a designer, I am a passionately driven creative; for me a large part of design is about telling stories and telling them well. Whether in the form of photography, illustration or graphic design, for me the motivation to communicate and engage people is the same. In terms of style, I enjoy creating what I call white-collar designs; fresh, polished designs that are aesthetically simple but have a unique edge and a defined point of difference. Attention to detail, cohesiveness and an overall infatuation for making things look a little bit ‘dapper’ are continual threads that carry throughout my work. The ongoing desire to be motivated, genuine, optimistic and adaptable has established a firm foundation for my design practice and guides me through every project. When working with clients I’ve noticed that my ability to both observe and listen often go hand in hand, allowing me to gain a good understanding of their ideas and needs. Enabling me to grab hold of their vision and bring it to life. Peoples need for good design and photography will forever be a motivation for me as I find a lot of fulfilment in creating things for others. My passion to produce exceptional work and the ever-increasing avenues of interest that I wish to explore, could ultimately take me anywhere.

melissa_hooper


27 Oct 2013
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Anna Soo

I am Anna Soo,

I am creatively driven.

How I work as a designer is a bit odd, possibly beyond odd; although surprisingly dressed well. In my head there is an imaginary meter corresponding to my various interests, (similar to that of the sims). This is where my creative cycle begins… I create something, then I want to drop it/start over, often spanning of in some obscure direction, then finally reaching the finished product. The end result, gives me such adulation; that I’d created something beautiful. Then the cycle begins again.

In short I’m a nerd. This has influenced my creative work heavily. I love packaging; even though the process of creating it frustrates me to the bone at times. I always keep in mind who, what and why am I creating it.

I am Anna Soo,

And I am creatively driven.

anna_soo


27 Oct 2013
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Keryn McKenzie

Ever since I have been able to use a sewing machine I have been making and creating garments and costumes from things that I have found around the house. As I have grown so has my skill and I have gone from altering old clothes to designing and creating new pieces from almost anything fabric that a sewing machine can handle.

Throughout the years I have learnt to use what I already have in front of me before I find anymore and this sustainable way of thinking has been one of the many ideas I use when designing and I really think it has helped me grow as a designer  and benefited my designs and the environment. With this in mind throughout the time I have been at fashion school I have found that my strengths have been working with tricky fabrics, problem solving and pattern making these skills have helped me to form and define my own person design style.

In the years to come I plan to continue learning and developing these skills and my design style to create my very own fashion label. My collections are very commercial and so I know I can make it in the fashion retail world.

keryn_mckenzie


27 Oct 2013
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Alisha Simpson

To me design is this crazy world of endless possibilities, I strive to always try and find a different direction from what everyone else is doing, be an individual, be different, defy the trends. My fashion process is always a deep and personal reflection of what I am going through at the time. The only way I know how to deal with my life is to create, and this is what makes my designs so strong and meaningful. I am always looking for that crazy, weird material that you would not necessarily use in garments; it is what makes me get excited about what I am creating and also the challenge of the unconventional. My designs are like my alter ego, the part of myself that I wish I could be, strong, challenging, crazy, bold and fierce. Push the boundaries. Be yourself, regardless of what everyone else is doing. F$%K shit up. Create who you are and what you believe in.

alisha_simpson


27 Oct 2013
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Tobi Scott

As a designer, my main goal is to produce new and interesting garments that are reflective of my inspirations which comprise of my love for Asian culture and structuralism. These elements have been a huge part of my life and are what I have carried through with me into my design aesthetic and hold strong in my design values. I am compelled to design garments not only for function or form, but to also visually stimulate the viewer of my designs, so the use of unusual materials and contrasting colours are a massive part of how my garments become what they are. Design holds a different purpose and value for each individual and can be interpreted however the viewer chooses and I can only hope to make the viewer of my garments happy and visually entertained for as long as I am on this planet.

tobi_scott


27 Oct 2013
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Jessica Gleeson

Design to me is a mathematical equation, every aspect can be broken down into a percentage, these small things are vital to making the equation work and time therefore must be divided. Organisation is vital to my design practice, Lists, dates, receipts, timelines, countdowns, grids, lines. But I must always remember the clock does not stop when I am deep in the technicality of a garment. There is always a chance of over designing, knowing when to stop helps me result in clean, modern lines and functional garments. Forever chasing words like: flawless, perfection. I look to create beautiful garments that catch your eye, and your heart strings, pieces that will feel like you have been missing your whole life and that you must have, pieces you will treasure for the years to come, not just a season. Due to this wearability and quality textile choices are a huge factor to me, creating clothes that can speak for you, when you don’t want to speak for yourself.

 jessica_gleeson


27 Oct 2013
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Hannah Kimber

To engage both sides of your brain is an important tool. My designs come from a place that is bang in the middle of the left and right side, a place that incorporates a strategic and analytical way of thinking but also where colour and endless imagination takes over. I enjoy the chaos and noise that is created from colour and try to make each one of my designs have a certain personality, one that can be transferred to the wearer. I am appreciative of designers who push boundaries, creating visual spectacles and new limits/heights. I gain my inspiration from these kinds of designs however my creations are very wearable. My goal is to create pieces that the wearer feels comfortable and confident in. They feel like an individual.

My favourite concept/technique is juxtaposition. The idea of taking two abstract concepts and placing them side by side excites me. To be able to highlight the contrast between the two ideas I think is very effective and gives new dimensions to my creations. It is important however to fully understand each of the concepts in order for it to be effective and this in fact goes for all types of inspiration, you must understand entirely what you are portraying. Lastly inspiration lies in every corner of the world, so one should never stop travelling.

hannah_kimber


27 Oct 2013
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Bess O’Donnell

As a designer my interest is in the protection and adaptation of historical architecture. I enjoy working in existing spaces with the sustainable approach of adaptive re-use.

To enhance an existing space I use the method of connecting old and new through the process of intervention, (forming a close relationship between new and old making them completely dependent on each other.) insertion, (creating juxtaposition and contrast enhancing the quality of both existing and new.) and installation, (elements of remodelling exist independently from the building; the two simply touch each other.).

I have a strong desire to see and experience new things and travel is my way of achieving this. It enables me to learn and understand the design and architectural culture of many countries and explore their techniques to develop my own ideas.

I often explore multiple mediums while developing designs, in order to fully understand the concept process. Model making is an important part of the concept stage, creating a physical model gives me a tangible object to observe and critique. Digital and hand rendering compliments and enhances this process.

 

bess_o'donnell


27 Oct 2013
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Ashley Hughes

I have always had a passion for colour, soft furnishings and arranging objects in a space. I have come to understand Interior design beyond décor but rather it is more about communication, briefs, clients and deadlines. Interior design is collaborative, it is about creating a working base relationship with the client, communicating and knowing exactly what they require in their space, why it is needed and how it would work into their life style.

I am interested in the surface of objects, the effect of colour, the tactilely of fabric and objects, how they are position in space to create a welcoming feeling. I am also interested on how this effect the clients feel for their home and what moods will be characterize from this.

I believe the key to a successful design is knowing the brief that the customer has given and understanding the client that will help and achieve the best final outcome.

Achieving these is what I believe creates a good interior designer.

 

ashely_hughes


27 Oct 2013
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Tracey Bell

“Design is more than drawings on paper; it is about combining who you are and what you love into the fine details.”

As a designer my process is integrating issues of sustainability into my practice by incorporating new technology with found and recycled objects. Additional interest of architecture, geometric forms, structures, colours, fine details and biomimetic approach to design of cradle to cradle are additional aspects I use to create new or improve existing designs.

A large influence in my design process is to incorporate personal elements and memories. My brand Kath Annie named after my late nana; incorporates aspects of existing memories of nanas’ intricate handmade doilies and geometric forms to create a series of three delicate rimu brooches. The importance of designing these brooches is to share the memory of Kath Annie. I have a lot a precious past down pieces of jewellery which are irreplaceable. To me it’s a starting point in my designs. I like to tell a story within my final outcomes to connect the user and product. It’s important to draw them together because it connects me as a designer to the users.

tracey_bell


27 Oct 2013
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Chansa Mulenga

Being a designer is much like being a musician. Consider it is like the best song on your playlist and that lyrics relate to your current situation in life. Musicians draw their influences from their past experience in life. In the end, this experience is shared by many others allowing music to speak that which cannot be expressed. In this case, being a physical song, good design falls within the user’s desires and needs. For this reason I strive to create an experience beyond just the physical form. Ensuring the end product creates an experience relatively to the user’s preferences.

I personally design to address user’s needs. Understanding concerns and demands and manifesting these into physical form, keeping mind the end user at all times in my work. In the process I often pause and question myself “what needs are answered by this solution”. In doing this, a melody is created between the user and the product.

The key is making it easy, useable and desirable. So rather producing a beautiful design instead produce a beautiful song, let the user enjoy the music your product offers when interacting with it. Give them a story that speaks to them.

chansa_mulenga


27 Oct 2013
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Danny Cartlidge

My design process prioritises a user-centred approach in tandem with a responsible yet visionary end goal.

It engages with former Prime Minister Helen Clarke’s view that everyone is entitled to a decent life.

To me a decent design starts by questioning its necessity, why is it needed? Is it sustainable?

I seek to express these values through my design.

With a background in building, joinery and outdoor instructing it’s not surprising I take a hand’s on approach to each project.

Used as a method for externalising my thoughts and expressing my vision, model making plays an integral role in my design process.

My passions for Education, social development and the natural world are at the forefront of my design thinking. By applying an experiential approach to design, I learn from each project and utilise this experience for future projects. My reflective practice constantly evolves through my personal evaluation and desire to be successful in whatever I set out to do.

danny_cartlidge