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To me design is essential, to provoke thought, to educate, to be visually attractive and to make change. As a designer, I strive to do these things in an authentic and original manner. I am primarily interested in graphic design, branding and photography, particular when designing for print. I place high value on the research stage of each project, for the way that it allows me to gain insight on topics I may not necessarily know much about as well as informing the way I design.