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BARE & CO. is an sustainable fashion brand who care deeply about the sustainability of a garment at all stages of its lifecycle. With two product ranges, a sustainable intimates collection and sustainable laundry products, BARE & CO. are changing the way garments are used and cared for. We are positioning and preparing the brand to create a closed loop garment cycle as an attempt to manage waste during the after-use phase of a garment’s life cycle in a more sustainable way. Our active design responses aim to introduce a next generation of fashion sustainability – a generation of owners empowered to do something practical rather than just feel for the situation. The brand aims to deliver a newer more innovative message than that of the current, that laundering practices are equally unsustainable and easily changed – unlike the more intangible and remote issues that are currently discussed.