As a conceptual streetwear designer influenced by both the modern and natural world, I want to create a brand that focuses on the purity of design, and is driven by passion not profit. I designed an installation which aimed to tell my story of heartbreak, and the false perceptions which had become my reality while trapped in an unhealthy mindset, inflicted upon me by toxic men. The inability to see through false pretences while being used and manipulated, inspired the idea to create a space reflective of the distorted reality I felt I was living in. Inspired by personal experiences, this concept is about feminine strength overcoming toxic masculinity. As another way for viewers to be involved with this experience, I created a pop-up shop within the space, selling merchandise that could be purchased and worn afterwards as a way of continuing to spread my message.
