As a designer, I focus mainly on graphic design and social media content. My personal style has differed and changed and is constantly evolving due to outside influences. Although evolving, my style maintains a simple and clean aesthetic that varies through the narrative of certain projects.
For my final project with Tone Louw we worked alongside Emerson’s Brewery to create a range of merchandise that would be suitable to sell in the Tap Room and Cellar Door that solves their design problem of currently not having any merchandise that is inclusive of their wide demographic, including women. With the tap room not only being a place to refill your flagons but also a family restaurant, the merchandise needed to target all their audiences, but we also want to approach this project with the attitude that maybe she doesn’t drink Speights, but she’s a keeper because she drinks Emerson’s.
