I grew up with a love for the ocean. Being close to the water gives me a surge of power, creativity and calmness. My design style is a mix of photography, typography and playing with overlapping layers. For me, good design should be easily understood and should move people.
In this project, I specialized in events and product branding, so I created a festival during the South Island Surf Championships in Dunedin. A large crowd follows the event every year, but there are no surrounding experiences.
Dunedin has a growing festival calendar, with twenty beaches within 20 minutes’ drive, but it has no dedicated beach events. I now introduce Dunedin’s FIRST beach festival, Beatsbreak.
This provides an opportunity for everyone, those addicted to the surf or spectators who love to be outside to listen to music to enjoy good food and have a relaxed weekend with their friends and family.
