
Ex & Oh is a Dunedin luxury hot chocolate company, born at the Otago Polytechnic culinary arts school in 2018. Ex & Oh is a luxurious, locally sourced artisan hot chocolate product. Ex & Oh needed a cohesive, strong, unique brand identity to have a strong presence in the current market. My objective for my client was to create branding and packaging that reflect the brand values of the company; handcrafted, luxurious, quality and local to Dunedin. I used a combination of typographic elements and symbols taken from the typography I created and unique packaging. I used a strong typographic element for the branding to communicate the brand values. I wanted the logo to be handcrafted itself, personalised and unable to be replicated. The packaging design is a simplistic design which showcases the typographic logo excellently. This gives Ex & Oh a strong brand identity in the market.
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