Promotional Imagery, contrasting textures and hot and cold. Dissolving the ice with the hot chocolate to get to the flavour in the middle. This is the first image of a series of three. The plain ice and chocolate.
The ice with the hot chocolate flavorings around and in it, Caramelised White Chocolate Chai.
The final close up of the flavorings melting out of the ice.
The final product packaged and presented unopened.
A bird’s eye view of the final packaging highlighting the logo design.
Katie Graham
Ex & Oh is a Dunedin luxury hot chocolate company, born at the Otago Polytechnic culinary arts school in 2018. Ex & Oh is a luxurious, locally sourced artisan hot chocolate product. Ex & Oh needed a cohesive, strong, unique brand identity to have a strong presence in the current market. My objective for my client was to create branding and packaging that reflect the brand values of the company; handcrafted, luxurious, quality and local to Dunedin. I used a combination of typographic elements and symbols taken from the typography I created and unique packaging. I used a strong typographic element for the branding to communicate the brand values. I wanted the logo to be handcrafted itself, personalised and unable to be replicated. The packaging design is a simplistic design which showcases the typographic logo excellently. This gives Ex & Oh a strong brand identity in the market.
