My artwork is very dynamic and focuses on the relationship between light and dark.
LAST CALL beer labels. Different colours represent different flavours.
LAST CALL branding, beer labels, tasting cards, and merchandise.
Michaela Roy
I reflect on personal influential life experiences to express my vision through design. While the majority of my projects are branding design, my passion is illustration, and I let it influence my work as much as possible. For a box of beers, I’ll suss your identity branding and logo design, creative direction, marketing and promotional materials, photography, and personalised art. I am minimal, resourceful, and bold, and these three values accentuate my work.
My project with LAST CALL opened up a new can of worms. A craft beer microbrewery based in Wellington, LAST CALL’s interesting flavours and sense of humour sets them apart. While getting to know their values, I was reminded of how important it is to remain strong when standing for what I believe in.
I plan to focus on building a support network of people in the fields of graphic design, photography and business to learn from.
