
My design philosophy is based upon the belief that I pursue to reach my maximum potential and push myself to design the best outcomes. Through the identity that is based upon the idea of being creative and experimental but to still be able to create functional designs that are able to cater to the user’s experience within and engaging the user into an imaginative and creative space.
Addressing space as experiential is an important element in my design ethos; thinking about design elements such as materials, light and relationships of context are fundamental to how I perceive my role as a designer. I have a strong belief that all my designs need to have purpose behind every aspect of the design.