The Bavarian Dudes are an action sports crew who have been filming together since 2009. Their action sport and especially the freeskiing culture is based around creativity and adventure, and they aim to inspire others using their online presence. The Design task was to create a way to fit semiprofessional footage into one concept.
Hailing from Bavaria and with the European Alps as their playground, they incorporate traditional Bavarian imagery into their brand. The following pictures describe how they communicate these ideas through their logo, animations, look and feel. The target groups are people interested in snow sports worldwide, but particularly in Southern Germany and Tirol, Austria. Young people from these areas identify with Bavarian slang, fashion, and culture.
The Bavarian Dudes value friendship, fun, and finding their own limits, with less emphasis on competition and rankings. They aim to inspire this culture in younger generations of freeskiers around the world.
