Ali Johnstone

Communication – Dirty Dudz

Dirty Dudz is a project based around the stigma of Scarfie culture and is a direct and somewhat ironic exaggeration of the mischief that is said to go on around campus. Each concept picks a commonly recognised location for students in Dunedin and plays on the stories that might happen at each place or what the name of that place is based on. Because it was initially a project for a skate store, one concept is directed towards local skaters while incorporating a similar storytelling aspect. These designs are meant to resonate with Dunedin students and skaters and hopefully bring sentimental or nostalgic value to whoever gets their hands on them.

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