My collection is named for the Tibetan Goddess Tara, known as the female form of Buddha, and having taken a vow that while there is suffering in the world she would take on a female body to lead all beings to enlightenment. The PM of NZ Jacinda Ardern is the human muse for this collection as she embodies the essence of Tara. Jacinda Ardern shows a deep capacity for empathy and compassion together with the grit and fortitude to lead in times of crisis and adversity.
Tara is designed for the woman who is strong, bold and comfortable with her own power while being unafraid to show her femininity in her style and fashion choices. My silhouettes are modern, in strong colours that celebrate the female form through fit and tailoring. The aesthetic is soft power dressing, combining the bold with the whimsical, a fusion of modern and traditional touches. My design approach embodies a ladylike dressing that exudes a subtle sexiness, quality fabrics and fine detailing for a luxury market.