As an emerging designer, I recognise that I have a unique opportunity to influence popular culture. With this in mind, I believe it is my responsibility to consciously consider what I’m creating, who for, and why? Understanding how design can change the way people think and feel drives my passion to create with purpose. Being a hands-on person, I experiment through a range of creative avenues. For my final major project I worked collaboratively on the Debrief Exhibition with Ella Montgomery. The project consisted of brand development, marketing, social media assets, merch and the overall spatial design.