Ryley Wilson

Communication Design

Project Name: Visual Identity of Dream South D



As an emerging designer I recognised my passion for creating tailored images, that clearly and creatively communicate with the client’s audiences. My work is driven by a strong belief, that design can be a problem solving tool. As a way to form relationships between ideas and reality. That’s why I’ve choose to work with Dream South for my design studio major. This project was intended to create an identity for the emerging community group. A brand manual was created along with a print and social media campaign that reflects the positive aspects of South Dunedin and its potential for growth.